Unless you have been under a rock for the past couple years you know that a blog is a must have in the network marketing/mlm industry.Why?
Personal Branding and exposure.
Understanding basic blog seo is essential if you are ever going to see your blogging efforts produce any real results. Along with social media, SEO (search engine optimization) and gaining the respect of the top 3 major search engines: Google, Yahoo and MSN, is going to allow you blog to bring you tons of fresh new leads and position yourself as a leader within your industry.
Doing seo is not as hard as most people want you to think that it is. They just don’t want you to know the simple secrets to getting massive amounts of traffic so they can try and dominate everything. The fact of the matter is that there are infinite keywords and keyword phrases that you can target to get top rankings.
Here are 5 basic blog seo tips that will get you content on the way to producing results.
Seo For Blogs Tip #1
Keywords- This is the bread and butter of the content that you are going to be posting. You MUST and I repeat MUST be targeting a specific keyword or keyword phrase If you are going to play the search engine game. This is really the fun part for me. When you think of a topic that you want to write a post about you must find a keyword phrase to target. I prefer using a phrase (more than one word) than just using a single keyword.
When you have a topic you want to blog about you should go over to the google keyword tool, type in that keyword phrase and look for phrases that are getting a good amount of searches. When you find a phrase that is getting a good amount of searches go to google and type in “your phrase” in quotes and see how many site are competing for that keyword. You want to stay below 100,000 and above 10,000 reason being: over 100,000 is too hard to rank and below 10,000 usually means there is not much need. * There are exceptions*
When you find that good mixture of competition and searches use that keyword phrase as your main keyword to work your blog post around.
Seo For Blogs Tip #2
Title- Before you ever start writing your blog post you have to create a title, it seems almost like a no-brainer but so many people really skip how powerful the title is. I am not talking about how catchy the title is even though that is extremely important, I am talking about an SEO rich title.
The title of your blog post has to have your main keyword phrase in it. Take this article for example, my main keyword phrase is “seo for blogs” and as you can see I have used it in my title. Every simple little piece of the puzzle will lead you down the path of success when it comes to blogging.
Seo For Blogs Tip #3
Permalinks- This is the link that you assign to your post. This is absolutely essential to really optimize your blog. I have seen studies showing that having a permalink with your main keywords can produce a 55% increase in your organic search engine rankings.
When the search engines visit your blog, you have to remember that they are trying to find the most relevant content for their searchers, and when your title and your permalink both have your main keyword phrase it just shouts…”RELEVANT”
Seo For Blogs Tip #4
Keyword Density- Keyword density is how many times that your main keyword or keyword phrase is displayed in your content. This is as important as the last 2 steps as the engine spiders are still looking for relevancy when they get to your content. The best advice I can give you from my experience and through the studies that I have done is 4-7%. Which means that the amount of times that you can use your keyword should only be 4-7% of your total text.
If you under use your keyword, you will not have the relevancy and if you overuse your keywords you can potentialy be banned from the search engines for “keyword stuffing”
Seo For Blogs Tip #5
Inbound Links- After you have your title, permalink, keywords and the right amount of keyword density you are going to want and start building inbound links to your content. An inbound link is a link that is on another site that is directed to your content.
There are a handful of ways to get inbound links to your piece of content which I will not cover in this article but just realize that the more links that you have coming to your piece of content, the more important that search engine spiders will think that your content is and they will rank you accordingly.
That is it, those are the basics of putting together a successful blog post that will provide endless amounts a new leads on autopilot until the end of time.
Jeff Mitchell
Www.OnlineMLMMentors.com
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