So Here is the scenario, I am hanging out in the Warrior Forum the other night and a great post comes up.
The post was simply “Gurus” who email too frequently. And it really got me to thinking. How often is too often.

So what I did was break down the emails I get into a few different categories. I am no expert at email marketing, but with a couple years under my belt in this industry I can share with you what I see in my inbox and what I actually dig when it comes to emails.

There are only about five categories in my mind when it comes to most email marketers and here they are.

1. The over-mailer. This is the guy that emails two if not three times a day promoting his content, his products and different offers. Regardless of whether or not the content has value, which it usually does. Me, myself and I don’t like to have our inbox full of stuff on a regular day.

The majority of the emails will typically get deleted and I guess I am just missing out on all the value or I will just read it the next day when I get three more emails.

2. The once a week mailer. These emails either or impress me with the headline, or not. They fall into the category that I will typically read if I have time, but if I don’t will go into a folder for later.

They are typically really solid with the information that is in them, and the writer has usually sit on the email and really worked it so that it bring a good message and solid buying offer.

3. The once a dayer. This is typically one of my favorites. The information is consistently bringing a good message and a solid product offer that is intertwined into the message. They give the “what to do”, which is always insightful, but offer the “how to” in the product they have for sale.

This is typical of a lot of copywriters who use email to tighten their already killer sales copy skills.

4. The four-month promo type. This is the guy that you usually hear from every couple months who send out the same email promoting a different product. “sorry, INSERT NAME, I know it has been a couple months since we talked, but my friend is releasing a killer new product and I figured that since I have not been around awhile, I would let you in on it first. “

This is the type that drives me the most crazy…I will usually read the email, and if the product sounds decent, I won’t ever click their link, I will just go find the product online and purchase.

This is about the most UN-attractive way to build rapport and a relationship with your list.

5. The Always Promoting Type- This is the guy/gal that is constantly promoting every single click bank product that they possibly can. Their emails typically get deleted every time. I often wonder why I keep this person on my inbox list. I guess it is that at one point they actually offered me something that I wanted and then they now are attempting to extort my email address for every penny possible.

So there you have it. There may be more than five different types of email marketers but that is what I really see going on.

I don’t know which you prefer, or which you are attempting to be. But really all of these strategies seem to be working for some of the most successful marketers in our industry.

So really, I am no one to tell any one “How often is too often” but here is my suggestion. Pick style and stick with it. Consistency will always win over absolute randomness.



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Learn How To Create Your Own Self-Branded Marketing Funnel In 10 Simple Steps!

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The marketing funnel is your business on the internet. No matter what product you sell or what business opportunity you are involved in, the marketing funnel is the road that your prospects must drive down to buy your product and join your business.

Inside this post I am going to give you some very valuable tips to making your email auto responder messages create a stronger relationship with you prospects, market you products to them more successfully and sponsoring new distributors into your business on complete autopilot.

I want you to understand that the ability to create action within your prospects through the your words is one of the single most powerful skill sets that you can ever acquire in this industry. Take a look around and notice who is making the biggest impact and having the most success.

Mike Dillard, Art Jonak, Jonathan Budd, Brian Fanale, all of these “guru” marketers have changed the course of their business by understanding the psychology around crafting a powerful message.

First things first. You have to understand that there are three goals when it comes to crafting a great auto responder message.

1. Getting Your Email Opened!
2. Getting Your Email Read!
3. Having the user take a desired action!

I know that sounds completely obvious and simple. But it really does not matter how massive your list is, if you cannot get people to do the three things that I listed above you might as well have thirteen people on your list that don’t read English.

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Email Marketing Strategy #1

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Keep all the pieces of the sales funnel in tune with each other. What I mean by that is if your ad says one thing, then your capture page should match the ad and your auto responder messages should match them both. Most people will get extremely frustrated if they subscribe to your newsletter looking for a way to generate leads and end up getting constantly bombarded by your affiliate product pitches and even worse pitches for your business opportunity.

Simply stated: Deliver what you promised. If you want to see really good results then OVER deliver what you promised.

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Email Marketing Strategy #2

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Keep your prospect in mind. This is a business that is build around relationships. If you are not keeping the prospect tuned into your message by bringing value to their life, or you are wasting all their time talking about yourself you are going to turn them off from your offer. More importantly you are going to turn them away from continuing to be a subscriber. Remember this is about them and not you.

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Email Marketing Strategy #3

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Don’t push their offensive buttons with religion, sex or politics. I am not talking about being controversial, because some controversy can get you audience really involved with the message. There is a fine line between offense and controversy, so take a serious precaution before you ever hit that send button because one bad email can turn away many customers or potential partners for the rest of time.

By all means if your business revolves around one of those three things, then you should follow number tip#1.

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Email Marketing Strategy #4

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Sell by solutions- What I mean by that is this: People do not like to be sold too. Every one knows that, or at least I would hope that you do. If you are going to craft a sales message for your business opportunity or an affiliate product to promote it too your list, wrap that sales pitch into a story that gives away a valuable piece of information.

When you have shared your story and have enriched their lives, simply transition that story into a compelling piece of ad copy that will sell the product as a recommendation instead of a slimy sales pitch. Regardless if the reader purchases the product they should still be walking away with more knowledge and value.

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Email Marketing Strategy #5

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Dumb it Down- There is not a really easy way to say that but what I simply mean to say is that you have to remember that more often than not you are writing to someone who is fairly new in the industry. If you are an experienced marketer is easy to get caught up in using industry terms and slang that a “newbie” (slang) might not recognize.

There I have shared with you five very valuable email marketing tips that I am without a doubt positive that will help you get a better response from your marketing list of subscribers. So if you are really struggling to see the results you want from your auto responder messages and want to make a drastic change you can go here to get instant access to a step by step guide from one of the world’s greatest copywriters.

Here is the link: ->The Copywriters Guild< -

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Jeff Mitchell
Www.OnlineMLMMentors.Com

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Internet Marketing Affiliate programs are one of the quickest ways to start generating an income on the internet.

If you are not familiar with affiliate marketing it is simply promoting someone else’s product for a commission. Seriously, affiliate marketing is the simply the easiest way to generate an income on the internet.

The affiliate marketing industry has been booming strong for many years, and really it has been around since before it was actually called affiliate marketing. People and companies would do joint ventures and promote their products simultaneously to get a bigger piece of the market.

The benefits of affiliate marketing is that you don’t have to create your own products, set up your own sales funnels, get a merchant account, create websites or any of the so called hard stuff to make money. You are typically handed a link to the product and your job is to simply promote that link to as many targeted people as possible.

Sounds pretty easy right. But in reality there are millions of people who come on the internet who want to start making money who get started being an affiliate for some product, don’t make any sales in a couple of days or weeks and just quit. Which is great for the creator, because all those links are still out on the internet and can potentially make a future sale, and there will be no one to give a commission to.

The affiliate marketing game has taken a vast change over the past few years and even more over the past few months. In the old days (which was just months ago) all you had to do was create a Google Adwords campaign, stick in some keywords and you were up and running. People were literally making five, six and seven figures a year following this simple strategy.

Then the game changed. It moved on to where marketers where using capture pages and generating leads on the front end through an enticing free offer, and then once you were on their list, they could market products to that list for the rest of time. I was amazing. People where generating tons of leads and promoting new products to an already proven list of buyers and where making an endless amount of profit streams.

Then the game changed yet again. Google started saying they did not want people to use capture pages on their advertising platform. Was it really true? Was the biggest marketing giant in the whole world turning down advertisers and saying no to their money.

Yes. And even more than that, they were handing them a ban that would shut them down for the rest of their life.

Or would it?

This is what separates the men and the boys in this industry, when one obstacle is in the way a real entrepreneur will take it with a grain of salt and move onto a solution. Affiliate marketers where in a frenzy trying to understand what it would take to make things happen again.

After digging into the requirements of the monster we call Google.Com, what we discovered was as actually quite simple. Google is a search engine that is constantly on the lookout for content, they feed on the content that their searchers are looking for. So what did we give them?

Content!

We started to redesign our marketing pieces and made them more relevant, we really gave them the juice. Instead of just a plain old capture that had nothing linking in or out, we linked our capture pages to more relevant content. So when Google landed on our sites, they did not just see a plain page by itself, but an endless web of content that on the front end required your name and email to enter it. It was really that simple.

By giving Google the exact thing that they were looking for, they in turn gave us back the exact same thing that we were looking for. The most targeted highly trafficked marketing strategy that the internet has ever seen.

Now as affiliate marketers, we have once again “cracked the code” to having our information hand delivered to the people who want it.

Make no mistake though. This strategy will only last so long. I am already seeing the works of people who are already creating a backup plan for the next slap in the face. Are You One Of Them

Jeff Mitchell
Www.OnlineMLMMentors.Com

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