The marketing funnel is your business on the internet. No matter what product you sell or what business opportunity you are involved in, the marketing funnel is the road that your prospects must drive down to buy your product and join your business.
Inside this post I am going to give you some very valuable tips to making your email auto responder messages create a stronger relationship with you prospects, market you products to them more successfully and sponsoring new distributors into your business on complete autopilot.
I want you to understand that the ability to create action within your prospects through the your words is one of the single most powerful skill sets that you can ever acquire in this industry. Take a look around and notice who is making the biggest impact and having the most success.
Mike Dillard, Art Jonak, Jonathan Budd, Brian Fanale, all of these “guru” marketers have changed the course of their business by understanding the psychology around crafting a powerful message.
First things first. You have to understand that there are three goals when it comes to crafting a great auto responder message.
1. Getting Your Email Opened!
2. Getting Your Email Read!
3. Having the user take a desired action!
I know that sounds completely obvious and simple. But it really does not matter how massive your list is, if you cannot get people to do the three things that I listed above you might as well have thirteen people on your list that don’t read English.
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Email Marketing Strategy #1
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Keep all the pieces of the sales funnel in tune with each other. What I mean by that is if your ad says one thing, then your capture page should match the ad and your auto responder messages should match them both. Most people will get extremely frustrated if they subscribe to your newsletter looking for a way to generate leads and end up getting constantly bombarded by your affiliate product pitches and even worse pitches for your business opportunity.
Simply stated: Deliver what you promised. If you want to see really good results then OVER deliver what you promised.
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Email Marketing Strategy #2
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Keep your prospect in mind. This is a business that is build around relationships. If you are not keeping the prospect tuned into your message by bringing value to their life, or you are wasting all their time talking about yourself you are going to turn them off from your offer. More importantly you are going to turn them away from continuing to be a subscriber. Remember this is about them and not you.
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Email Marketing Strategy #3
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Don’t push their offensive buttons with religion, sex or politics. I am not talking about being controversial, because some controversy can get you audience really involved with the message. There is a fine line between offense and controversy, so take a serious precaution before you ever hit that send button because one bad email can turn away many customers or potential partners for the rest of time.
By all means if your business revolves around one of those three things, then you should follow number tip#1.
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Email Marketing Strategy #4
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Sell by solutions- What I mean by that is this: People do not like to be sold too. Every one knows that, or at least I would hope that you do. If you are going to craft a sales message for your business opportunity or an affiliate product to promote it too your list, wrap that sales pitch into a story that gives away a valuable piece of information.
When you have shared your story and have enriched their lives, simply transition that story into a compelling piece of ad copy that will sell the product as a recommendation instead of a slimy sales pitch. Regardless if the reader purchases the product they should still be walking away with more knowledge and value.
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Email Marketing Strategy #5
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Dumb it Down- There is not a really easy way to say that but what I simply mean to say is that you have to remember that more often than not you are writing to someone who is fairly new in the industry. If you are an experienced marketer is easy to get caught up in using industry terms and slang that a “newbie” (slang) might not recognize.
There I have shared with you five very valuable email marketing tips that I am without a doubt positive that will help you get a better response from your marketing list of subscribers. So if you are really struggling to see the results you want from your auto responder messages and want to make a drastic change you can go here to get instant access to a step by step guide from one of the world’s greatest copywriters.
Here is the link: ->The Copywriters Guild< -
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Jeff Mitchell
Www.OnlineMLMMentors.Com
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Jeff,
Great post on an under-utilized and overlooked strategy. At least from my point of view. Way to dust it off and polish it up a little bit.
Have you found one strategy that works best of the 5 you’ve mentioned?
Here is one that I like to use every once in a while How To Increase Your E-mail Autoresponder
Open Rate.
~Linus
Jeff,
Great article. Very good points to follow when setting up an auto responder.
Keep up the great work!
Tamra
Jeff,
Great Article. Tip #5, dumb it down, is very true. When we had handbooks created for our company that is when I learned that most manuals are written at a 5th grade level.
John Stone
Facebook Leads
The sales funnel is the way to go in internet marketing, it is a great way to get people making money and keep them going. The email marketing tips are very helpful.
I think the best way to keep in touch with people is through an auto response email system.
Thanks for the info,
Kathy Sammons
Thanks so very much for shining some light on the autoresponder and how to electrify our lists Jeff.
I found this post “durable” meaning it will always hold truth and anyone who is a newbie to using the Internet should take this post to heart and really take each step and understand what it means to over-deliver.
Rock on Jeff!
Hey Jeff,
This is some Awesome info on creating a more responsive and ultimately a more profitable list. I agree that it’s not the size of list that matters but the responsiveness.
- Yo
Jeff,
I enjoyed learning your 5 email marketing strategies.You brought some powerful points to the table.I have to agree with you 100% on “the ability to create action within your prospects through the your words is one of the single most powerful skill sets that you can ever acquire in this industry”.
Good stuff
Carlos
Jeff,
Excellent post! Amazing how so much of learning about internet marketing is having the seemingly obvious and ‘common sense’ stuff pointed out until we ‘get it’. It’s about opening up your awareness to simple concepts until you understand how to implement the ideas.
Great looking blog by the way!!!!
Hey Jeff,
Thanks for the great post. Most people need to print this list and keep it aside of them as they are creating their email messages. Way too many people just blast their emails with little thought as to what they are trying to accomplish. This listing provides a step by step process.
Keep providing these great posts and I will be back.
To Your Continued Success,
Bill
Hey Jeff,
Great tips for the old auto responders. I really like tip #4, wrapping a story into explaining the solution. That is very intelligent and effective. Thanks for reminding me.
Your blog looks great and I look forward to more of your expertise.
~Bert
Thank you all for the great posts, Glad you enjoyed the info. To your success,
Jeff Mitchell
http://Www.OnlineMLMMentors.Com
Really provided the very nice email marketing strategies indeed.Thanks for sharing the very informative one.
Without a good auto responder with great auto responses its next to impossible to communicate with your prospects. Great ideas for the auto responses.
Nathan
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