The marketing funnel is your business on the internet. No matter what product you sell or what business opportunity you are involved in, the marketing funnel is the road that your prospects must drive down to buy your product and join your business.

Inside this post I am going to give you some very valuable tips to making your email auto responder messages create a stronger relationship with you prospects, market you products to them more successfully and sponsoring new distributors into your business on complete autopilot.

I want you to understand that the ability to create action within your prospects through the your words is one of the single most powerful skill sets that you can ever acquire in this industry. Take a look around and notice who is making the biggest impact and having the most success.

Mike Dillard, Art Jonak, Jonathan Budd, Brian Fanale, all of these “guru” marketers have changed the course of their business by understanding the psychology around crafting a powerful message.

First things first. You have to understand that there are three goals when it comes to crafting a great auto responder message.

1. Getting Your Email Opened!
2. Getting Your Email Read!
3. Having the user take a desired action!

I know that sounds completely obvious and simple. But it really does not matter how massive your list is, if you cannot get people to do the three things that I listed above you might as well have thirteen people on your list that don’t read English.

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Email Marketing Strategy #1

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Keep all the pieces of the sales funnel in tune with each other. What I mean by that is if your ad says one thing, then your capture page should match the ad and your auto responder messages should match them both. Most people will get extremely frustrated if they subscribe to your newsletter looking for a way to generate leads and end up getting constantly bombarded by your affiliate product pitches and even worse pitches for your business opportunity.

Simply stated: Deliver what you promised. If you want to see really good results then OVER deliver what you promised.

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Email Marketing Strategy #2

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Keep your prospect in mind. This is a business that is build around relationships. If you are not keeping the prospect tuned into your message by bringing value to their life, or you are wasting all their time talking about yourself you are going to turn them off from your offer. More importantly you are going to turn them away from continuing to be a subscriber. Remember this is about them and not you.

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Email Marketing Strategy #3

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Don’t push their offensive buttons with religion, sex or politics. I am not talking about being controversial, because some controversy can get you audience really involved with the message. There is a fine line between offense and controversy, so take a serious precaution before you ever hit that send button because one bad email can turn away many customers or potential partners for the rest of time.

By all means if your business revolves around one of those three things, then you should follow number tip#1.

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Email Marketing Strategy #4

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Sell by solutions- What I mean by that is this: People do not like to be sold too. Every one knows that, or at least I would hope that you do. If you are going to craft a sales message for your business opportunity or an affiliate product to promote it too your list, wrap that sales pitch into a story that gives away a valuable piece of information.

When you have shared your story and have enriched their lives, simply transition that story into a compelling piece of ad copy that will sell the product as a recommendation instead of a slimy sales pitch. Regardless if the reader purchases the product they should still be walking away with more knowledge and value.

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Email Marketing Strategy #5

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Dumb it Down- There is not a really easy way to say that but what I simply mean to say is that you have to remember that more often than not you are writing to someone who is fairly new in the industry. If you are an experienced marketer is easy to get caught up in using industry terms and slang that a “newbie” (slang) might not recognize.

There I have shared with you five very valuable email marketing tips that I am without a doubt positive that will help you get a better response from your marketing list of subscribers. So if you are really struggling to see the results you want from your auto responder messages and want to make a drastic change you can go here to get instant access to a step by step guide from one of the world’s greatest copywriters.

Here is the link: ->The Copywriters Guild< -

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Jeff Mitchell
Www.OnlineMLMMentors.Com

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