We have all heard of the term “personal branding” and the majority you understand the concepts involved with getting your name out in your niche and positioning yourself as a leader and an expert.

But where do you draw the line when it comes to branding yourself and building an effective marketing strategy?

Can the two work hand in hand to create a powerful long lasting sales relationship?

Yes and No.

Marketing And Branding Should Be Kept Separate

Personal Branding is a necessity in the marketing world this day in age, the general public is tired of getting sold to. They are tired of commercials, spam mail, snail mail ads and even more tired of telemarketers calling their house while they are trying to sit down and enjoy a nice dinner with their family.

Prospects and customers want to feel that they are inviting themselves to view your opportunity or buy your products. Corporate America understand this and so should the work at home entrepreneur. Times are changing and those who keep up with these strategies are going to profit 100x more than those who don’t.

The more time that you spend trying to brand yourself with fancy websites, capture pages, blogs the less time that you are putting focus on your prospects and your customers. It becomes more about you looking “high profile” and building your own ego and less about fulfilling needs.

Yes, this industry is built on You.Inc as the business model, but you should be spending time researching your target audience and finding out what motivates them to take the action that you want them to take. i.e Joining your business, Buying your products.

Personal Branding is NOT Marketing.

Branding is not about getting your prospect to choose you over your competition, it is about your prospect seeing you as the only person to solve their problems. If you don’t really know their problems and how to solve them, you will be marketing to a crowd with deaf ears.

Marketing is about putting yourself in position to brand yourself.

We hear all the time about the front end and the back end of the marketing funnel. Marketing has the sole purpose of getting people in front of your message so that you can capture their information (front end), with creating a relationship and brand on the back end. This is why back end profits are were the money really is. Because you have done the marketing to have the ability to build the trust and the trust is the brand.

It goes back to my post yesterday “Lord Of The Three Rings” with Market, Message and Media.

All of these things must work together as a slick funnel that brings in leads on the front end, sifts and sorts through those leads and produces sales and new distributors on the back end.

Building your brand should be a byproduct of providing solutions to your prospects problems. So be the solution and earn the brand.

Jeff Mitchell

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