If you are struggling in your business and are having a hard time generating leads that are interested in what you have to offer, I have a simple solution that is hands down the easiest marketing strategy that you can ever implement into your business.

This is really the best of both worlds. You are implementing online and offline marketing together as one by taking a prospect from the offline world and turning them into a prospect in the online world.

This strategy is so simple and one that any organization can duplicate right from day one. This little gem of marketing is known as:

Drop Card Marketing.

So what is a drop card?

A drop card is similar to a business card, but is created to be “dropped” all over the place. The drop card marketing strategy that I suggest is using $100 bill drop cards. They look like a sweet little $100 bill folded up and inside has a quick for your product or business. It is really insane how little this strategy is used although it has turned huge profits in the previous years.

I love this strategy because it allows me to be marketing wherever I am. No matter if I am shopping at the grocery store, bowling, grabbing a new book from the library or eating dinner with my kids. All I have to do is pull a $100 bill drop card out of my pocket and “drop” it where I am.

I have sit and watched tons of people over the past weeks nearly dive to the floor to grab my piece of marketing gold.

Here are a few strategies that I am using right now to expose my business to people who I would NEVER of had access to if I relied completely on the internet for my business.

1. In my city we have a “Unemployment Guide”, which is simply a 20-30 page magazine that is released every month for free that helps those who are unemployed or looking for something better to find it. I know that you will typically hear that just because someone is unemployed and broke they are not good prospects, but in all actuality your opportunity could be the answer to their prayers.

Just because they are looking for a job (especially where I live) does not mean that they are broke and un motivated.

2. Opportunity Magazines- This is seriously a golden nugget for everyone. I have been taking my $100 bill drop cards and placing them between the pages of Small Business Opportunities Magazine, Entrepreneur Magazine, Work From Home Magazine and every other make money magazine I can find. Honestly, to place an ad in those magazines is $1000’s per page and I am getting a physical fall out of the magazine ad for my business for pennies on the dollar.

3. The library- If you spend much time at the library like I do, you know that there is always tons of books about starting a business, business training, work from home, getting rich, financial planning, investing, getting a better career, etc.

I have recently started going to all the local branches instead of just my normal one just so that I can put my $100 drop cards inside those books. I am particularly fond of the Suzie Orman books because she is getting so much publicity from the big “O” Oprah that her books are flying off the shelf.

4. Using the same strategy as #3, when I am at the local bookstore, Books A Million, I am placing my cards in all the same types of books. Really, marketing does not get any easier that this. People pick up these books looking for a better way and it is like a miracle or fate that my business pitch falls right into their lap or their at their feet. Plus if they don’t like it, it will get thrown on the group for the next potential prospect to pick up.

5. Gas Stations. I have stolen this marketing strategy and a couple of the next ones from the great Cedrick Harris. Whenever you are at the pump getting some gas, just plug your drop card into the credit card slot of the pump. Someone will have to pull out your advert so that they can put their card in. Plus, like I said before, if they don’t like it they will throw it on the ground for the next potential prospect.

6. Tipping. This is a great strategy, most of the people who are in the customer service industry are perfect prospects because they know how to interact with people and for the most part they are good at it. They have a keen sense of who a person is.

Don’t you ever wander why they offer you specific things from the menu? They don’t ask a woman in a church dress if they would like a Margarita, they understand people and personality types because it is a part of their job.

7. Junk mail. The majority of the mail that you will be receiving in your mail box mail. But there is one thing about junk mail that makes it so great. Every credit card offer, financing offer or any other junk that you get always has a “no postage necessary if mailed in the U.S.

All you need to do if fold a piece of paper, stick your $100 bill drop card in and return it to the company. Honestly, it will be going to someone who works in the mailroom and I am 90% sure that they would rather be making a real living at home that suffering through opening mail every day.

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Jeff Mitchell
Www.OnlineMLMMentors.Com

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